A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products

A spreading-activation theory of semantic processing.

Allan M. Collins, Elizabeth F. Loftus · Psychological Review · 1975 · 8K citations

Categorization Judgments, Neurolinguistics, Semantic Processing +18

Introduction to mediation, moderation, and conditional process analysis :

Andrew F. Hayes, names · 2015 · 7K citations

Psychosocial Determinant, Social Psychology, Conditional Process Analysis +7

Design and Analysis: A Researcher's Handbook

Albert E. Beaton, Geoffrey Keppel · American Educational Research Journal · 1975 · 5.9K citations

Human Factor, Behavioral Sciences, Engineering +15

Design and Analysis: A Researcher's Handbook

David A. Aaker, Geoffrey Keppel · Journal of Marketing Research · 1976 · 2K citations

Engineering, Design Evaluation, Design +6

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items

John Kozup, Elizabeth H. Creyer, Scot Burton · Journal of Marketing · 2003 · 745 citations

Food Choice, Nutrition, Food Marketing +15