Concepedia

Arezoo Davari

AD

13

Publications

881

Citations

12

H-Index

2014

Active since

Affiliations

University of North Texas(Current)

Eastern Washington University

The University of Texas Rio Grande Valley

Middle Tennessee State University

Bowling Green State University

Arezoo Davari is an author at University of North Texas specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBranding

Publications per year

2014–2022

13

Publications

13

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Arezoo Davari, David Strutton · Journal of Strategic Marketing · 2014 · 194 citations

Market orientation, positioning strategy and brand performance

Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian et al. · Industrial Marketing Management · 2018 · 176 citations

Marketing, Positioning (Marketing), Brand Management +10

Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective

Pramod Iyer, Arezoo Davari, Amaradri Mukherjee · Journal of Retailing and Consumer Services · 2018 · 120 citations

Customer Satisfaction, Congruency Perspective, Consumer Decision Making +13

Determinants of brand performance: the role of internal branding

Pramod Iyer, Arezoo Davari, Audhesh K. Paswan · Journal of Brand Management · 2018 · 87 citations

Marketing, Brand Positioning, Management +9

Market orientation, brand management processes and brand performance

Pramod Iyer, Arezoo Davari, Saurabh Srivastava et al. · Journal of Product & Brand Management · 2020 · 52 citations

Customer Satisfaction, Brand Equity, Management +14

Rows per page

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