Concepedia

Tanawat Hirunyawipada

TH

Statistics

Publications

8

Citations

1.1K

H-Index

8

Active since

2006

Affiliations

University of North Texas(Current)

University of Dayton

University of Houston - Victoria

Tanawat Hirunyawipada is an author at University of North Texas specializing in business, new product development, and management.

Top concepts

BusinessManagementNew Product DevelopmentMarketingDesignInnovationStrategic ManagementInnovation ManagementTechnologySocial Sciences

Publications per year

2006–2020

8

Publications

8

Consumer innovativeness and perceived risk: implications for high technology product adoption

Tanawat Hirunyawipada, Audhesh K. Paswan · Journal of Consumer Marketing · 2006 · 411 citations

Innovation Evaluation, Consumer Uncertainty, Innovation Adoption +20

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan · Journal of Marketing · 2008 · 375 citations

Innovation Evaluation, Customer Satisfaction, Firm Performance +20

Cross-functional integration as a knowledge transformation mechanism: Implications for new product development

Tanawat Hirunyawipada, Michael Beyerlein, Charles Blankson · Industrial Marketing Management · 2009 · 116 citations

Industrial Design, Knowledge Transformation Mechanism, Knowledge Technology +14

Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities

Tanawat Hirunyawipada, Guiyang Xiong · Journal of Business Research · 2018 · 98 citations

Environmental Performance, Firm Performance, Organization-environment Relationship +12

Opportunism, governance structure and relational norms: An interactive perspective

Audhesh K. Paswan, Tanawat Hirunyawipada, Pramod Iyer · Journal of Business Research · 2017 · 70 citations

Democracy, Governance Framework, Relational Norms +2

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