Concepedia
Statistics
Publications
13
Citations
764
H-Index
Active since
2011
Affiliations
Syracuse University(Current)
University of Georgia
Guiyang Xiong is an author at Syracuse University specializing in marketing, business, and marketing management.
Publications per year
2011–2024
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
Guiyang Xiong, Sundar G. Bharadwaj · Journal of Marketing Research · 2013 · 130 citations
Business, Finance, Marketing +15
Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity
Guiyang Xiong, Sundar G. Bharadwaj · Journal of Marketing · 2011 · 108 citations
Business, Marketing, Strategic Management +16
Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities
Tanawat Hirunyawipada, Guiyang Xiong · Journal of Business Research · 2018 · 106 citations
Management, Marketing Management, Strategic Management +17
Prerelease Buzz Evolution Patterns and New Product Performance
Guiyang Xiong, Sundar G. Bharadwaj · Marketing Science · 2014 · 90 citations
Business, Marketing, Marketing Management +15
Try It On! Contingency Effects of Virtual Fitting Rooms
Shuai Yang, Guiyang Xiong · Journal of Management Information Systems · 2019 · 81 citations
Business, Marketing, Retail Management +12
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