Concepedia
Statistics
Publications
7
Citations
1.3K
H-Index
Active since
1995
Affiliations
Texas A&M University(Current)
Emory University
University of North Texas
Utah State University
College of Business Administration
Lisa C. Troy is an author at Texas A&M University specializing in strategic management, new product development, and management.
Publications per year
1995–2008
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan · Journal of Marketing · 2008 · 377 citations
Management, Innovation Management, Strategic Management +12
Innovativeness and new product success: insights from the cumulative evidence
David M. Szymanski, Michael W. Kroff, Lisa C. Troy · Journal of the Academy of Marketing Science · 2007 · 317 citations
Management, Innovation Management, Strategic Management +14
Order of Entry and Business Performance: An Empirical Synthesis and Reexamination
David M. Szymanski, Lisa C. Troy, Sundar G. Bharadwaj · Journal of Marketing · 1995 · 208 citations
Business, Strategic Management, Strategy +15
Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics
Lisa C. Troy, David M. Szymanski, P. Rajan Varadarajan · Journal of the Academy of Marketing Science · 2001 · 171 citations
Management, Innovation Management, Marketing +17
David M. Szymanski, Lisa C. Troy, Sundar G. Bharadwaj · Journal of Marketing · 1995 · 99 citations
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