Steffi De Jans

How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown

Veroline Cauberghe, Ini Van Wesenbeeck, Steffi De Jans et al. · Cyberpsychology Behavior and Social Networking · 2020 · 569 citations

Nursing, Human Development, Social Psychology +13

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

Guoquan Ye, Liselot Hudders, Steffi De Jans et al. · Journal of Advertising · 2021 · 372 citations

Management, Marketing, Marketing Management +14

How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog

Steffi De Jans, Veroline Cauberghe, Liselot Hudders · Journal of Advertising · 2018 · 240 citations

Business, Communication, Marketing +17

Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Liselot Hudders, Steffi De Jans · International Journal of Advertising · 2021 · 184 citations

Business, Communication, Marketing +17

#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations

Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman et al. · Computers in Human Behavior · 2020 · 127 citations

Social Sciences, Communication, Marketing +12