Marijke De Veirman

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

Guoquan Ye, Liselot Hudders, Steffi De Jans et al. · Journal of Advertising · 2021 · 372 citations

Management, Marketing, Marketing Management +14

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

Marijke De Veirman, Veroline Cauberghe, Liselot Hudders · International Journal of Advertising · 2017 · 166 citations · Full text

Management, Marketing, Marketing Management +15

#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations

Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman et al. · Computers in Human Behavior · 2020 · 127 citations

Social Sciences, Communication, Marketing +12

Using games to raise awareness: How to co-design serious mini-games?

Steffi De Jans, Klara Van Geit, Veroline Cauberghe et al. · Computers & Education · 2017 · 74 citations

Arts, Design, Educational Technology +12

Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising

Marijke De Veirman, Liselot Hudders · International Journal of Advertising · 2019 · 26 citations

Business, Communication, Marketing +17