Fu Guo

Can eye-tracking data be measured to assess product design?: Visual attention mechanism should be considered

Fu Guo, Yi Ding, Weilin Liu et al. · International Journal of Industrial Ergonomics · 2016 · 133 citations

Visual Design, Cognitive Science, Product Experience +12

The effect of short-form video addiction on users’ attention

Yuhan Chen, Mingming Li, Fu Guo et al. · Behaviour and Information Technology · 2022 · 109 citations

Emotional design method of product presented in multi-dimensional variables based on Kansei Engineering

Fu Guo, Wei Lin Liu, Fan Tao Liu et al. · Journal of Engineering Design · 2014 · 87 citations

Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG

Fu Guo, Mingming Li, Mingcai Hu et al. · International Journal of Industrial Ergonomics · 2019 · 87 citations

Visual Design, Cognitive Science, Integrated Approach +12

A proposal of the event-related potential method to effectively identify kansei words for assessing product design features in kansei engineering research

Fu Guo, Qing‐Xing Qu, Mitsuo Nagamachi et al. · International Journal of Industrial Ergonomics · 2020 · 86 citations

Consumer-driven Product Development, Industrial Design, Kansei Engineering +15