Yi Ding

Can eye-tracking data be measured to assess product design?: Visual attention mechanism should be considered

Fu Guo, Yi Ding, Weilin Liu et al. · International Journal of Industrial Ergonomics · 2016 · 133 citations

Visual Design, Cognitive Science, Product Experience +12

Measurement and identification of mental workload during simulated computer tasks with multimodal methods and machine learning

Yi Ding, Yaqin Cao, Vincent G. Duffy et al. · Ergonomics · 2020 · 103 citations

It is Time to Have Rest: How do Break Types Affect Muscular Activity and Perceived Discomfort During Prolonged Sitting Work

Yi Ding, Yaqin Cao, Vincent G. Duffy et al. · Safety and Health at Work · 2020 · 67 citations · Full text

Is an anthropomorphic app icon more attractive? Evidence from neuroergonomomics

Yaqin Cao, Yun Zhang, Yi Ding et al. · Applied Ergonomics · 2021 · 52 citations

Visual Language, Cognitive Science, Embodied Cognition +8

Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses

Fu Guo, Guoquan Ye, Vincent G. Duffy et al. · Journal of Consumer Behaviour · 2018 · 49 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +26