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A proposal of the event-related potential method to effectively identify kansei words for assessing product design features in kansei engineering research

Consumer-driven Product DevelopmentIndustrial DesignKansei EngineeringConceptual DesignProduct ExperienceDesign EvaluationProduct DevelopmentDesignUser ExperienceKansei Engineering ResearchEvent-related Potential MethodManagementProduct Design (Motion Graphics)Kansei WordsTechnologyMarketingSocial SciencesProduct Design (Industrial Design)