Concepedia
Statistics
Publications
21
Citations
805
H-Index
17
Active since
2009
Affiliations
Northeastern University(Current)
Trinity College Dublin
Macau University of Science and Technology
Yonsei University
Beijing Jiaotong University
Hao Zhang is an author at Northeastern University specializing in marketing management, business, and marketing.
Publications per year
2009–2024
Factors Influencing the Behavioural Intention towards Full Electric Vehicles: An Empirical Study in Macau
Ivan Ka Wai Lai, Yide Liu, Xinbo Sun et al. · Sustainability · 2015 · 141 citations · Full text
Public Health, Environmental Policy, Transportation Planning +8
Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy
Hao Zhang, Xiaoning Liang, Shiquan Wang · Journal of Business Research · 2016 · 80 citations
Business, Marketing, Marketing Management +16
Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness
Hao Zhang, Xiaoning Liang, Chenyue Qi · Journal of Business Research · 2020 · 77 citations
Social Sciences, Communication, Social Psychology +9
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Dongjin Li, Cheng Lu Wang, Ying Jiang et al. · European Journal of Marketing · 2014 · 71 citations
Research on Spatial Patterns and Sustainable Development of Rural Tourism Destinations in the Yellow River Basin of China
Hao Zhang, Ye Duan, Han Zeng-lin · Land · 2021 · 44 citations · Full text
Management, Geography, Tourism Management +17
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