Concepedia

Yide Liu

YL

32

Publications

2.4K

Citations

24

H-Index

2012

Active since

Affiliations

Macau University of Science and Technology(Current)

City University of Macau

Sichuan Normal University

Universiti Putra Malaysia

Jinan University

Yide Liu is an author at Macau University of Science and Technology specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEngineeringCustomer SatisfactionInteractive MarketingConsumer BehaviorDigital MarketingCommunication

Publications per year

2012–2024

32

Publications

32

Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research

Wynne W. Chin, Jun‐Hwa Cheah, Yide Liu et al. · Industrial Management & Data Systems · 2020 · 655 citations

Business Intelligence, Performance Measurement, Communication +19

Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing

Jun‐Hwa Cheah, Xin‐Jean Lim, Hiram Ting et al. · Journal of Retailing and Consumer Services · 2020 · 196 citations

Buying Behavior, Digital Marketing, Interactive Marketing +11

Factors Influencing the Behavioural Intention towards Full Electric Vehicles: An Empirical Study in Macau

Ivan Ka Wai Lai, Yide Liu, Xinbo Sun et al. · Sustainability · 2015 · 135 citations · Full text

Engineering, Key Factors, Environmental Economics +21

Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps

Xin‐Jean Lim, Jun‐Hwa Cheah, Siew Imm Ng et al. · Journal of Retailing and Consumer Services · 2020 · 92 citations

Customer Satisfaction, Social Media, Mobile Marketing +15

Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)

Marko Sarstedt, Yide Liu · Journal of Marketing Analytics · 2023 · 88 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +10

Rows per page

1–5 of 32