Yide Liu

Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research

Wynne W. Chin, Jun‐Hwa Cheah, Yide Liu et al. · Industrial Management & Data Systems · 2020 · 655 citations

Business Intelligence, Performance Measurement, Communication +19

Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing

Jun‐Hwa Cheah, Xin‐Jean Lim, Hiram Ting et al. · Journal of Retailing and Consumer Services · 2020 · 196 citations

Buying Behavior, Digital Marketing, Interactive Marketing +11

Factors Influencing the Behavioural Intention towards Full Electric Vehicles: An Empirical Study in Macau

Ivan Ka Wai Lai, Yide Liu, Xinbo Sun et al. · Sustainability · 2015 · 135 citations · Full text

Engineering, Key Factors, Environmental Economics +21

Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps

Xin‐Jean Lim, Jun‐Hwa Cheah, Siew Imm Ng et al. · Journal of Retailing and Consumer Services · 2020 · 92 citations

Customer Satisfaction, Social Media, Mobile Marketing +15

Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)

Marko Sarstedt, Yide Liu · Journal of Marketing Analytics · 2023 · 88 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +10