Concepedia

Yide Liu

YL

Statistics

Publications

34

Citations

2.6K

H-Index

25

Active since

2012

Affiliations

Macau University of Science and Technology(Current)

City University of Macau

Sichuan Normal University

Universiti Putra Malaysia

Jinan University

Yide Liu is an author at Macau University of Science and Technology specializing in marketing, management, and consumer behavior.

Publications per year

2012–2024

34

Publications

34

Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research

Wynne W. Chin, Jun‐Hwa Cheah, Yide Liu et al. · Industrial Management & Data Systems · 2020 · 695 citations

Social Sciences, Information Systems, Management Information Systems +17

Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing

Jun‐Hwa Cheah, Xin‐Jean Lim, Hiram Ting et al. · Journal of Retailing and Consumer Services · 2020 · 213 citations

Business, Marketing, Retail Management +15

Factors Influencing the Behavioural Intention towards Full Electric Vehicles: An Empirical Study in Macau

Ivan Ka Wai Lai, Yide Liu, Xinbo Sun et al. · Sustainability · 2015 · 141 citations · Full text

Public Health, Environmental Policy, Transportation Planning +8

Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)

Marko Sarstedt, Yide Liu · Journal of Marketing Analytics · 2023 · 111 citations · Full text

Business, Marketing, Marketing Management +8

Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps

Xin‐Jean Lim, Jun‐Hwa Cheah, Siew Imm Ng et al. · Journal of Retailing and Consumer Services · 2020 · 97 citations

Business, Marketing, Marketing Management +14

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