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Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps

Customer SatisfactionSocial MediaMobile MarketingContinuous Use IntentionDigital MarketingEngineeringTechnology Acceptance ModelInteractive MarketingUser AcceptanceManagementUser ExperienceConsumer ResearchGender DifferencesHuman-computer InteractionCommunicationUser PerceptionMarketingConsumer Engagement