Norazlyn Kamal Basha

Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention

Eugene Cheng‐Xi Aw, Norazlyn Kamal Basha, Siew Imm Ng et al. · Journal of Retailing and Consumer Services · 2020 · 128 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +11

Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps

Xin‐Jean Lim, Jun‐Hwa Cheah, Siew Imm Ng et al. · Journal of Retailing and Consumer Services · 2020 · 92 citations

Customer Satisfaction, Social Media, Mobile Marketing +15

Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention

Eugene Cheng‐Xi Aw, Stephanie Hui‐Wen Chuah, Mohamad Fazli Sabri et al. · Journal of Retailing and Consumer Services · 2020 · 79 citations

Marketing, Consumer Study, Management +10

To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services

Eugene Cheng‐Xi Aw, Norazlyn Kamal Basha, Siew Imm Ng et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 78 citations

Customer Satisfaction, Value Theory, Consumer Research +20

The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention

Xin‐Jean Lim, Jun‐Hwa Cheah, Siew Imm Ng et al. · Technological Forecasting and Social Change · 2021 · 63 citations

Customer Satisfaction, User Perception, Behavioral Sciences +12