Eugene Cheng‐Xi Aw

Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi et al. · Journal of Computer Information Systems · 2023 · 546 citations

Computing, Marketing, Tourism Management +9

Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis

Pei-San Lo, Yogesh K. Dwivedi, Garry Wei‐Han Tan et al. · Journal of Business Research · 2022 · 372 citations · Full text

Business, Marketing, Psychology +17

“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy

Eugene Cheng‐Xi Aw, Stephanie Hui‐Wen Chuah · Journal of Business Research · 2021 · 283 citations

Social Sciences, Communication, Social Psychology +12

“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

Man Lai Cheung, Wilson K.S. Leung, Eugene Cheng‐Xi Aw et al. · Journal of Retailing and Consumer Services · 2022 · 247 citations · Full text

Business, Marketing, Marketing Management +12

Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants

Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan, Tat‐Huei Cham et al. · Technological Forecasting and Social Change · 2022 · 217 citations

Business, Marketing, Marketing Management +14