72
Publications
6.6K
Citations
40
H-Index
2012
Active since
Tat‐Huei Cham is an author at UCSI University specializing in marketing, management, and business.
Top concepts
ManagementMarketingBusinessCustomer SatisfactionConsumer ResearchTourismConsumer BehaviorDigital MarketingDestination MarketingInteractive Marketing
Publications per year
2012–2024
72
72
Wynne W. Chin, Jun‐Hwa Cheah, Yide Liu et al. · Industrial Management & Data Systems · 2020 · 655 citations
Business Intelligence, Performance Measurement, Communication +19
Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi et al. · Journal of Computer Information Systems · 2023 · 522 citations
Engineering, Metaverse, Education +23
Mosharrof Hosen, Samuel Ogbeibu, Beena Giridharan et al. · Computers & Education · 2021 · 228 citations
Student Knowledge Sharing, Student Motivation, Social Media +13
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