Statistics
Publications
103
Citations
19.3K
H-Index
54
Active since
2015
Jun‐Hwa Cheah is an author at Universiti Putra Malaysia specializing in marketing, business, and consumer behavior.
Publications per year
2015–2025
103
103
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
Galit Shmueli, Marko Sarstedt, Joseph F. Hair et al. · European Journal of Marketing · 2019 · 3.8K citations
Structural model robustness checks in PLS-SEM
Marko Sarstedt, Christian M. Ringle, Jun‐Hwa Cheah et al. · Tourism Economics · 2019 · 1.2K citations
1–5 of 103