9
Publications
379
Citations
9
H-Index
2014
Active since
Affiliations
Antti Sihvonen is an author at Karlstad University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchStrategic ManagementBrandingInnovationBrand StrategyBrand ManagementConsumer Culture
Publications per year
2014–2022
9
9
Managing the complexity of green innovation
Andrey Abadzhiev, Alexandre Sukhov, Antti Sihvonen et al. · European Journal of Innovation Management · 2022 · 50 citations · Full text
Reimagining Society Through Retail Practice
Joel Hietanen, Pekka Mattila, John W. Schouten et al. · Journal of Retailing · 2016 · 23 citations
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