Concepedia

Joel Hietanen

JH

38

Publications

1.5K

Citations

22

H-Index

1992

Active since

Affiliations

Aalto University(Current)

University of Helsinki

Stockholm University

National Consumer Research Centre

Royal Holloway University of London

Joel Hietanen is an author at Aalto University specializing in marketing, management, and consumer culture.

Top concepts

MarketingManagementConsumer CultureConsumer ResearchBusinessCultureArtsEducationEngineeringPopular Culture

Publications per year

1992–2024

38

Publications

38

Business model innovation vs replication: financial performance implications of strategic emphases

Jaakko Aspara, Joel Hietanen, Henrikki Tikkanen · Journal of Strategic Marketing · 2010 · 278 citations

Large Firms, Strategic Emphases, Entrepreneurship +16

Assessing the Societal Impact of Research: The Relational Engagement Approach

Julie L. Ozanne, Brennan Davis, Jeff B. Murray et al. · Journal of Public Policy & Marketing · 2016 · 154 citations · Full text

Engineering, Public Engagement, Education +19

Exploring virtual worlds: success factors in virtual world marketing

Henrikki Tikkanen, Joel Hietanen, Tuomas Henttonen et al. · Management Decision · 2009 · 130 citations

Customer Satisfaction, Entertainment Marketing, Digital Marketing +23

New insights into online consumption communities and netnography

Henri Weijo, Joel Hietanen, Pekka Mattila · Journal of Business Research · 2014 · 80 citations

Social Media, Interactive Marketing, Social Computing +8

Market practices in countercultural market emergence

Joel Hietanen, Joonas Rokka · European Journal of Marketing · 2015 · 79 citations · Full text

Countercultural Market Emergence, Digital Marketing, International Marketing +22

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