Pekka Mattila

Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

Hyun Min Kong, Eunju Ko, Heeju Chae et al. · Journal of Global Fashion Marketing · 2016 · 146 citations

Green Marketing, Digital Marketing, Consumer Research +18

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Elina Koivisto, Pekka Mattila · Journal of Business Research · 2018 · 104 citations

Luxury Experience, Social Media, Digital Marketing +15

The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach

Hyeonyoung Choi, Eunju Ko, Eun Young Kim et al. · Journal of Product Innovation Management · 2014 · 96 citations

Customer Satisfaction, Brand Strategy, Consumer Research +19

New insights into online consumption communities and netnography

Henri Weijo, Joel Hietanen, Pekka Mattila · Journal of Business Research · 2014 · 80 citations

Social Media, Interactive Marketing, Social Computing +8

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Kyulim Kim, Eunju Ko, Miah Lee et al. · Journal of Global Scholars of Marketing Science · 2014 · 47 citations

Consumer Research, Brand Strategy, Customer Equity +19