Concepedia

Hyun Min Kong

HM

3

Publications

475

Citations

3

H-Index

2016

Active since

Affiliations

Yonsei University(Current)

Hyun Min Kong is an author at Yonsei University specializing in consumer behavior, management, and marketing.

Top concepts

FashionMarketingManagementConsumer BehaviorConsumer ResearchArtsBusinessBrand AwarenessGreen MarketingConsumer Culture

Publications per year

2016–2020

3

Publications

3

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

Hyun Min Kong, Alexander Witmaier, Eunju Ko · Journal of Business Research · 2020 · 239 citations

Marketing, Social Media Communication, Social Media +15

Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

Hyun Min Kong, Eunju Ko, Heeju Chae et al. · Journal of Global Fashion Marketing · 2016 · 146 citations

Green Marketing, Digital Marketing, Consumer Research +18

Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers

Hyun Min Kong, Eunju Ko · Journal of Global Fashion Marketing · 2017 · 90 citations

Green Marketing, International Marketing, Consumer Study +21

Rows per page

1–3 of 3