Concepedia

Alexander Witmaier

AW

1

Publications

239

Citations

1

H-Index

2020

Active since

Affiliations

Hongik University(Current)

Alexander Witmaier is an author at Hongik University specializing in brand awareness, luxury branding, and brand equity.

Top concepts

ArtsFashionMarketingManagementBrand EquitySocial MediaCommunicationBrand AwarenessLuxury BrandingMedia Marketing

Publications per year

2020–2020

1

Publications

1

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

Hyun Min Kong, Alexander Witmaier, Eunju Ko · Journal of Business Research · 2020 · 239 citations

Marketing, Social Media Communication, Social Media +15

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