Joonas Rokka

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli et al. · Journal of Business Research · 2016 · 1.4K citations

Business, Marketing, Marketing Management +17

Preference for green packaging in consumer product choices – Do consumers care?

Joonas Rokka, Liisa Uusitalo · International Journal of Consumer Studies · 2008 · 413 citations

Business, Marketing, Marketing Management +17

Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences

Niklas Woermann, Joonas Rokka · Journal of Consumer Research · 2015 · 185 citations

Social Sciences, Cultural Studies, Consumption Studies +14

Exploring virtual worlds: success factors in virtual world marketing

Henrikki Tikkanen, Joel Hietanen, Tuomas Henttonen et al. · Management Decision · 2009 · 130 citations

Business, Marketing, Marketing Management +13

Strategic approaches to augmented reality deployment by luxury brands

Ana Javornik, Katherine Duffy, Joonas Rokka et al. · Journal of Business Research · 2021 · 127 citations

Business, Marketing, Strategic Management +14