Joonas Rokka - Concepedia

Author

Joonas Rokka

École de management de Lyon ORCID

Also Known As

J. Rokka, Joonas Rokka, Rokka, J., Rokka, Joonas

Publications

3.1K

Citations

H-Index

104

Concepts

All Affiliations

École de management de Lyon Aalto University NEOMA Business School Stockholm University Stockholm School of Economics

About

Joonas Rokka is an author at École de management de Lyon specializing in management, marketing, and arts.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	9	9	563
2	Business	4	4	1.6K
3	Education	4	4	202
4	Engineering	1	1	123
5	Health Sciences	1	1	408

Joonas Rokka

Publications

Citations

H-Index

Page 1

	Year	Citations
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Journal of Business Research MarketingSocial MediaBrand EquityDigital MarketingMedia Marketing	2016	1.3K
Preference for green packaging in consumer product choices – Do consumers care? Joonas Rokka, Liisa Uusitalo International Journal of Consumer Studies Green PackagingGreen MarketingFood PackagingBehavioral Decision MakingConsumer Uncertainty	2008	408
Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences Niklas Woermann, Joonas Rokka Journal of Consumer Research	2015	173
Exploring virtual worlds: success factors in virtual world marketing Henrikki Tikkanen, Joel Hietanen, Tuomas Henttonen, Management Decision Customer SatisfactionEntertainment MarketingDigital MarketingSocial MarketingConsumer Research	2009	130
Strategic approaches to augmented reality deployment by luxury brands Ana Javornik, Katherine Duffy, Joonas Rokka, Journal of Business Research EngineeringAugmented RealityAugmented Reality GameVirtual RealityDesign	2021	123
Balancing acts: Managing employees and reputation in social media Joonas Rokka, Katariina Karlsson, Janne Tienari Journal of Marketing Management Social Medium MonitoringDigital MarketingReputation ManagementCorporate Reputation ManagementOrganizational Behavior	2013	122
Heterotopian selfies: how social media destabilizes brand assemblages Joonas Rokka, Robin Canniford European Journal of Marketing Digital MarketingBrand StrategyConsumer ResearchCommunicationHeterotopian Selfies	2016	112
Environmental dialogue in online communities: negotiating ecological citizenship among global travellers Joonas Rokka, Johanna Moisander International Journal of Consumer Studies Online EnvironmentsDigital SocietyEmerging MediaDigital MarketingOnline Communities	2009	83
Market practices in countercultural market emergence Joel Hietanen, Joonas Rokka European Journal of Marketing Countercultural Market EmergenceDigital MarketingInternational MarketingMedia IndustriesMarket Design	2015	79
Netnographic inquiry and new translocal sites of the social Joonas Rokka International Journal of Consumer Studies Cultural ProductionDigital SocietyEmerging MediaGlobal Information NetworksSocial Geography	2010	72

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