Ana Javornik

Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

Ana Javornik · Journal of Retailing and Consumer Services · 2016 · 613 citations

Marketing, Research Agenda, Engineering +13

‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

Ana Javornik · Journal of Marketing Management · 2016 · 367 citations

AI anthropomorphism and its effect on users' self-congruence and self–AI integration: A theoretical framework and research agenda

Amani Alabed, Ana Javornik, Diana Gregory‐Smith · Technological Forecasting and Social Change · 2022 · 179 citations · Full text

Engineering, Social Psychology, Autonomy +21

‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

Ana Javornik, Ben Marder, Jennifer Brannon Barhorst et al. · Computers in Human Behavior · 2021 · 177 citations · Full text

Face Filters, Social Media, Engineering +10

Augmented self - The effects of virtual face augmentation on consumers' self-concept

Ana Javornik, Ben Marder, Marta Pizzetti et al. · Journal of Business Research · 2021 · 136 citations · Full text

Social Psychology, Consumer Research, Virtual Human +16