Publication | Open Access

Augmented self - The effects of virtual face augmentation on consumers' self-concept

Social PsychologyConsumer ResearchVirtual HumanSelf-monitoringSocial SciencesPsychologyVirtual RealityManagementConsumer BehaviorUser PerceptionSocial IdentitySelf-awarenessUser ExperienceApplied Social PsychologyMarketingSocial CognitionInteractive MarketingVirtual Face AugmentationConsumer Attitude