Concepedia
Statistics
Publications
11
Citations
2K
H-Index
Active since
2011
Affiliations
Università della Svizzera italiana(Current)
TBS Education
École de management de Lyon
University of Applied Sciences and Arts of Southern Switzerland
Marta Pizzetti is an author at Università della Svizzera italiana specializing in social sciences, business, and social psychology.
Publications per year
2011–2024
Crowd‐funding: transforming customers into investors through innovative service platforms
Andrea Ordanini, Lucia Miceli, Marta Pizzetti et al. · Journal of service management · 2011 · 1.1K citations
Public Affairs, Finance, Innovation Management +13
Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’
Marta Pizzetti, Lucia Gatti, Peter Seele · Journal of Business Ethics · 2019 · 303 citations
Management, Environmental Management, Strategic Management +10
Green lies and their effect on intention to invest
Lucia Gatti, Marta Pizzetti, Peter Seele · Journal of Business Research · 2021 · 237 citations · Full text
Business, Economics, Environmental Economics +6
Augmented self - The effects of virtual face augmentation on consumers' self-concept
Ana Javornik, Ben Marder, Marta Pizzetti et al. · Journal of Business Research · 2021 · 146 citations · Full text
Social Sciences, Psychology, Social Psychology +12
Digital visual engagement: influencing purchase intentions on Instagram
Chiara Valentini, Stefania Romenti, Grazia Murtarelli et al. · Journal of Communication Management · 2018 · 132 citations
Business, Communication, Marketing +12
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