Concepedia

Luk Warlop

LW

Statistics

Publications

63

Citations

6.3K

H-Index

34

Active since

1993

Affiliations

KU Leuven(Current)

BI Norwegian Business School

Tilburg University

Erasmus University Rotterdam

University of Groningen

Luk Warlop is an author at KU Leuven specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBehavioral ScienceSocial SciencesConsumer BehaviorBusinessBehavioral Decision MakingPsychologySocial Identity

Publications per year

1993–2023

63

Publications

63

Consumer Perceptions of Price (Un)Fairness

Lisa E. Bolton, Luk Warlop, Joseph W. Alba · Journal of Consumer Research · 2003 · 1K citations · Full text

Visual attention during brand choice: The impact of time pressure and task motivation

Rik Pieters, Luk Warlop · International Journal of Research in Marketing · 1999 · 574 citations

Behavioral Sciences, Advertising, Brand Choice +11

Identity-based consumer behavior

Americus Reed, Mark Forehand, Stefano Puntoni et al. · International Journal of Research in Marketing · 2012 · 569 citations

Customer Satisfaction, Social Identity, Behavioral Sciences +8

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

Rik Pieters, Luk Warlop, Michel Wedel · Management Science · 2002 · 439 citations

Brand Attention, Targeted Advertising, Consumer Research +20

Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental

Gert Cornelissen, Mario Pandelaere, Luk Warlop et al. · International Journal of Research in Marketing · 2008 · 344 citations · Full text

Consumer Decision Making, Green Marketing, Behavioral Sciences +13

Rows per page

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