Concepedia

Luk Warlop

LW

Statistics

Publications

64

Citations

6.5K

H-Index

34

Active since

1993

Affiliations

KU Leuven(Current)

BI Norwegian Business School

Tilburg University

Erasmus University Rotterdam

University of Groningen

Luk Warlop is an author at KU Leuven specializing in psychology, social sciences, and business.

Publications per year

1993–2023

64

Publications

64

Consumer Perceptions of Price (Un)Fairness

Lisa E. Bolton, Luk Warlop, Joseph W. Alba · Journal of Consumer Research · 2003 · 1.1K citations · Full text

Business, Business Economics, Marketing +17

Identity-based consumer behavior

Americus Reed, Mark Forehand, Stefano Puntoni et al. · International Journal of Research in Marketing · 2012 · 590 citations · Full text

Social Sciences, Psychology, Social Psychology +7

Visual attention during brand choice: The impact of time pressure and task motivation

Rik Pieters, Luk Warlop · International Journal of Research in Marketing · 1999 · 587 citations

Business, Marketing, Marketing Management +13

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

Rik Pieters, Luk Warlop, Michel Wedel · Management Science · 2002 · 446 citations

Business, Marketing, Psychology +17

Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental

Gert Cornelissen, Mario Pandelaere, Luk Warlop et al. · International Journal of Research in Marketing · 2008 · 349 citations · Full text

Social Sciences, Environmental Social Science, Consumer Behavior +15

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