Americus Reed

The self-importance of moral identity.

Karl Aquino, Americus Reed · Journal of Personality and Social Psychology · 2002 · 2.8K citations

Social Sciences, Psychology, Social Psychology +12

Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality.

Karl Aquino, Dan Freeman, Americus Reed et al. · Journal of Personality and Social Psychology · 2009 · 969 citations

Social Sciences, Psychology, Social Psychology +12

Moral identity and the expanding circle of moral regard toward out-groups.

Americus Reed, Karl Aquino · Journal of Personality and Social Psychology · 2003 · 674 citations

Social Sciences, Social Psychology, Group Dynamics +16

Identity-based consumer behavior

Americus Reed, Mark Forehand, Stefano Puntoni et al. · International Journal of Research in Marketing · 2012 · 590 citations · Full text

Social Sciences, Psychology, Social Psychology +7

Moral Identity and Judgments of Charitable Behaviors

Americus Reed, Karl Aquino, Eric P. Levy · Journal of Marketing · 2006 · 548 citations

Business, Marketing, Marketing Management +13