Concepedia

Mark Forehand

MF

34

Publications

2.9K

Citations

26

H-Index

2000

Active since

Affiliations

University of Washington(Current)

University of Pennsylvania

University of Montana

Rice University

Erasmus University Rotterdam

Mark Forehand is an author at University of Washington specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchSocial SciencesSocial IdentityBehavioral Decision MakingPsychologySocial CognitionBehavioral Science

Publications per year

2000–2021

34

Publications

34

Identity-based consumer behavior

Americus Reed, Mark Forehand, Stefano Puntoni et al. · International Journal of Research in Marketing · 2012 · 569 citations

Customer Satisfaction, Social Identity, Behavioral Sciences +8

Identity salience and the influence of differential activation of the social self-schema on advertising response.

Mark Forehand · Journal of Applied Psychology · 2002 · 389 citations

What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response

Mark Forehand, Rohit Deshpandé · Journal of Marketing Research · 2001 · 358 citations

Ethnicity, Ethnic Self-awareness, Targeted Advertising +24

Identity salience and the influence of differential activation of the social self-schema on advertising response.

Mark Forehand, Rohit Deshpandé, II Reed Americus · Journal of Applied Psychology · 2002 · 273 citations

Social Psychology, Consumer Research, Social Influence +16

AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE

Claudiu V. Dimofte, Mark Forehand, Rohit Deshpandé · Journal of Advertising · 2003 · 129 citations

Ethnicity, Ethnic Self-awareness, Targeted Advertising +20

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