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Publications
1
Citations
273
H-Index
Active since
2002
II Reed Americus is an author specializing in social psychology, marketing communication, and consumer research.
Top concepts
MarketingManagementPsychologyAdvertisingSocial IdentitySocial SciencesSocial CognitionSocial InfluenceConsumer BehaviorConsumer Research
Publications per year
2002–2002
Identity salience and the influence of differential activation of the social self-schema on advertising response.
Mark Forehand, Rohit Deshpandé, II Reed Americus · Journal of Applied Psychology · 2002 · 273 citations
Social Psychology, Consumer Research, Social Influence +16
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