Concepedia

Claudiu V. Dimofte

CV

13

Publications

935

Citations

12

H-Index

2003

Active since

Affiliations

Georgetown University(Current)

San Diego State University

University of Washington

University of California San Diego

California State University, San Marcos

Claudiu V. Dimofte is an author at Georgetown University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCultureAdvertisingBrand EquityBrand AwarenessGlobal MarketingConsumer Behavior

Publications per year

2003–2021

13

Publications

13

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Claudiu V. Dimofte, Johny K. Johansson, Ilkka A. Ronkainen · Journal of International Marketing · 2008 · 273 citations

Customer Satisfaction, International Marketing, Consumer Research +16

AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE

Claudiu V. Dimofte, Mark Forehand, Rohit Deshpandé · Journal of Advertising · 2003 · 129 citations

Ethnicity, Ethnic Self-awareness, Targeted Advertising +20

The performance of global brands in the 2008 financial crisis: A test of two brand value measures

Johny K. Johansson, Claudiu V. Dimofte, Sanal K. Mazvancheryl · International Journal of Research in Marketing · 2012 · 109 citations

Brand Equity, International Marketing, Management +11

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Claudiu V. Dimofte, Johny K. Johansson, Richard P. Bagozzi · Journal of International Marketing · 2010 · 108 citations

Global Brand Effect, Customer Satisfaction, International Marketing +18

Consumer Valuation of Modularly Upgradeable Products

Sezer Ülkü, Claudiu V. Dimofte, Glen M. Schmidt · Management Science · 2012 · 71 citations

Consumer Research, Modular Products, Buying Behavior +17

Rows per page

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