Claudiu V. Dimofte - Concepedia

Author

Claudiu V. Dimofte

Georgetown University

Also Known As

Claudiu Dimofte, Claudiu V Dimofte, Claudiu V. Dimofte, Claudiu V. Dimofte, Dimofte, Claudiu

Publications

1.1K

Citations

H-Index

Concepts

All Affiliations

Georgetown University San Diego State University University of Washington University of California San Diego California State University, San Marcos

About

Claudiu V. Dimofte is an author at Georgetown University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	690
2	Business	4	4	561
3	Arts	2	2	237
4	Behavioral Sciences	1	1	273
5	Communication	1	1	129

Claudiu V. Dimofte

Publications

935

Citations

H-Index

Page 1

	Year	Citations
Cognitive and Affective Reactions of U.S. Consumers to Global Brands Claudiu V. Dimofte, Johny K. Johansson, Ilkka A. Ronkainen Journal of International Marketing Customer SatisfactionInternational MarketingConsumer ResearchU.s. ConsumersConsumer Culture	2008	273
AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE Claudiu V. Dimofte, Mark Forehand, Rohit Deshpandé Journal of Advertising EthnicityEthnic Self-awarenessTargeted AdvertisingConsumer AttitudeCultural Factor	2003	129
The performance of global brands in the 2008 financial crisis: A test of two brand value measures Johny K. Johansson, Claudiu V. Dimofte, Sanal K. Mazvancheryl International Journal of Research in Marketing Brand EquityInternational MarketingManagementBusinessConsumer Research	2012	109
Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect Claudiu V. Dimofte, Johny K. Johansson, Richard P. Bagozzi Journal of International Marketing Global Brand EffectCustomer SatisfactionInternational MarketingConsumer ResearchGlobal Brands	2010	108
Consumer Valuation of Modularly Upgradeable Products Sezer Ülkü, Claudiu V. Dimofte, Glen M. Schmidt Management Science Consumer ResearchModular ProductsBuying BehaviorPricing PolicyProduct Management	2012	71
The mere association effect and brand evaluations Claudiu V. Dimofte, Richard F. Yalch Journal of Consumer Psychology	2010	57
Consumer Response to Polysemous Brand Slogans Claudiu V. Dimofte, Richard F. Yalch Journal of Consumer Research	2007	54
A social identity perspective on aspirational advertising: Implicit threats to collective self‐esteem and strategies to overcome them Claudiu V. Dimofte, Ronald C. Goodstein, Anne M. Brumbaugh Journal of Consumer Psychology	2014	48
Effect of Graphic Warning Labels on Cigarette Packs on US Smokers’ Cognitions and Smoking Behavior After 3 Months David R. Strong, John P. Pierce, Kim Pulvers, JAMA Network Open	2021	27
Standardised cigarette packaging may reduce the implied safety of Natural American Spirit cigarettes Eric C. Leas, John P. Pierce, Claudiu V. Dimofte, Tobacco Control	2017	21

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