The performance of global brands in the 2008 financial crisis: A test of two brand value measures - Concepedia

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The performance of global brands in the 2008 financial crisis: A test of two brand value measures

109

Citations

43

References

2012

Year

Johny K. Johansson, Claudiu V. Dimofte, Sanal K. Mazvancheryl

International Journal of Research in Marketing

Brand EquityInternational MarketingManagementBusinessConsumer ResearchGlobal MarketingBrand Value MeasuresBrand AwarenessGlobal BrandsMarketingGlobal StrategyFinanceBrand ManagementFinancial Crisis

References

	Year	Citations

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