Concepedia

Sanal K. Mazvancheryl

SK

Statistics

Publications

3

Citations

1.5K

H-Index

3

Active since

1996

Affiliations

Georgetown University(Current)

Sanal K. Mazvancheryl is an author at Georgetown University specializing in business, brand management, and management.

ORCID

Top concepts

Publications per year

1996–2012

3

Publications

3

Customer Satisfaction and Shareholder Value

Eugene W. Anderson, Claes Fornell, Sanal K. Mazvancheryl · Journal of Marketing · 2004 · 1.3K citations

, , +14

The performance of global brands in the 2008 financial crisis: A test of two brand value measures

Johny K. Johansson, Claudiu V. Dimofte, Sanal K. Mazvancheryl · International Journal of Research in Marketing · 2012 · 109 citations

, , +11

The Bolo Game: Exploration of a High-Tech Virtual Community

Eric G. Moore, Sanal K. Mazvancheryl, Lopo L. Rego · ACR North American Advances · 1996 · 11 citations

, , +9

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