Statistics
Publications
3
Citations
1.5K
H-Index
3
Active since
1996
Affiliations
Georgetown University(Current)
Sanal K. Mazvancheryl is an author at Georgetown University specializing in marketing strategy, business, and marketing.
Publications per year
1996–2012
3
3
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, Claes Fornell, Sanal K. Mazvancheryl · Journal of Marketing · 2004 · 1.3K citations
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