Concepedia

Ilkka A. Ronkainen

IA

13

Publications

1.2K

Citations

12

H-Index

1980

Active since

Affiliations

Georgetown University(Current)

University of South Carolina

Ilkka A. Ronkainen is an author at Georgetown University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementGlobalizationGlobal StrategyCultureTourismEconomicsGlobal MarketingConsumer Research

Publications per year

1980–2009

13

Publications

13

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Claudiu V. Dimofte, Johny K. Johansson, Ilkka A. Ronkainen · Journal of International Marketing · 2008 · 273 citations

Customer Satisfaction, International Marketing, Consumer Research +16

Negative Country-of-Origin Effects: The Case of the New Russia

Johny K. Johansson, Ilkka A. Ronkainen, Michael R. Czinkota · Journal of International Business Studies · 1994 · 183 citations

Geopolitical Conflict, International Relations, Globalization +4

International Business and Trade in the Next Decade: Report from a Delphi Study

Michael R. Czinkota, Ilkka A. Ronkainen · Journal of International Business Studies · 1997 · 173 citations

International Management, Economics, International Business Strategy +12

The esteem of global brands

Johny K. Johansson, Ilkka A. Ronkainen · Journal of Brand Management · 2005 · 110 citations

Culture, Brand Equity, Personal Branding +10

A forecast of globalization, international business and trade: report from a Delphi study

Michael R. Czinkota, Ilkka A. Ronkainen · Journal of World Business · 2005 · 105 citations

Economics, Economic Forecasting, International Business Strategy +10

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