Identity-based consumer behavior

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

Multiple regression: testing and interpreting interactions

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Self-efficacy: Toward a unifying theory of behavioral change.

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Public Health, Behavioral Sciences, Psychology +14

Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

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Public Health, Biostatistics, Causal Inference +13