Daniele Pederzoli - Concepedia

Concepedia

Author

Daniele Pederzoli

NEOMA Business School ORCID

Also Known As

Baker, C. Richard, Cohanier, Bruno, D. PEDERZOLI, D. Pederzoli, Daniele Pederzoli, Pederzoli, Daniele

64

Publications

2.4K

Citations

14

H-Index

62

Concepts

All Affiliations

NEOMA Business School University of Florence Institute of Management Technology University of Florida Manchester Metropolitan University

DP

About

Daniele Pederzoli is an author at NEOMA Business School specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	13	2.3K
2	Management	12	13	2.3K
3	Culture	4	4	438
4	Economics	1	1	15
5	French	1	1	21

Daniele Pederzoli

×

14

Publications

2.4K

Citations

13

H-Index

	Year	Citations
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Journal of Business Research MarketingSocial MediaBrand EquityDigital MarketingMedia Marketing	2016	1.3K
What is the Value of Luxury? A Cross‐Cultural Consumer Perspective Nadine Hennigs, Klaus‐Peter Wiedmann, Christiane Klarmann, Psychology and Marketing Customer SatisfactionLuxuryCross‐cultural Consumer PerspectiveInternational MarketingValue Theory	2012	280
Brand and country-of-origin effect on consumers' decision to purchase luxury products Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Journal of Business Research Consumer Decision MakingCountry-of-origin EffectConsumer CultureBrand EquityManagement	2011	273
A cross‐cultural exploratory content analysis of the perception of luxury from six countries Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Journal of Product & Brand Management LuxuryInternational MarketingBrand StrategyCultural TourismCultural Studies	2013	111
An international perspectiveon luxury brand and country-of-origin effect Gaetano Aiello, Raffaele Donvito, Bruno Godey, Journal of Brand Management MarketingLuxuryBrand EquityInternational MarketingLuxury Brand Management	2009	85
A measurement scale of “aesthetic style” applied to luxury goods stores Bruno Godey, Joëlle Lagier, Daniele Pederzoli International Journal of Retail & Distribution Management Goods StoresConsumer ResearchBrand StrategyMeasurement ScaleRouen School	2009	58
Does personality congruence explain luxury brand attachment? The results of an international research study Raffaele Donvito, Gaetano Aiello, Laura Grazzini, Journal of Business Research Customer SatisfactionLuxuryConsumer CulturePersonal BrandingInternational Research Study	2020	55
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook Alice Mazzucchelli, Roberto Chierici, Francesca Ceruti, Journal of Global Fashion Marketing	2018	34
International retailers' strategic responses to institutional environment of emerging market Lanlan Cao, Daniele Pederzoli International Journal of Retail & Distribution Management International RetailersInternational MarketingInternational EntrepreneurshipInternationalizationInternational Business Strategy	2013	27
Conception and test of a comprehensive model of international strategy for retail companies Daniele Pederzoli The International Review of Retail Distribution and Consumer Research International MarketingMultinational EnterpriseInternationalizationIndustrial OrganizationInternational Business Strategy	2006	27

Page 1