Concepedia
Statistics
Publications
23
Citations
3.3K
H-Index
19
Active since
2009
Affiliations
University of Florence(Current)
NEOMA Business School
Institute of Management Technology
University of Florida
University of Portsmouth
Gaetano Aiello is an author at University of Florence specializing in marketing, business, and brand management.
Publications per year
2009–2023
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli et al. · Journal of Business Research · 2016 · 1.4K citations
Business, Marketing, Marketing Management +17
What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
Nadine Hennigs, Klaus‐Peter Wiedmann, Christiane Klarmann et al. · Psychology and Marketing · 2012 · 287 citations
Business, International Business, Marketing +17
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Bruno Godey, Daniele Pederzoli, Gaetano Aiello et al. · Journal of Business Research · 2011 · 279 citations
Business, Marketing, Marketing Management +14
Loss or gain? The role of message framing in hotel guests’ recycling behaviour
Laura Grazzini, Padmali Rodrigo, Gaetano Aiello et al. · Journal of Sustainable Tourism · 2018 · 217 citations · Full text
Management, Hospitality Management, Psychology +17
Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth
Laura Grazzini, Diletta Acuti, Gaetano Aiello · Journal of Cleaner Production · 2020 · 166 citations · Full text
Social Sciences, Marketing, Social Psychology +11
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