Concepedia

Laura Grazzini

LG

16

Publications

917

Citations

13

H-Index

2015

Active since

Affiliations

University of Florence(Current)

University of Portsmouth

Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

Marche Polytechnic University

NEOMA Business School

Laura Grazzini is an author at University of Florence specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorConsumer Decision MakingBusinessPsychologyBehavioral ScienceBehavioral Decision MakingCulture

Publications per year

2015–2023

16

Publications

16

Loss or gain? The role of message framing in hotel guests’ recycling behaviour

Laura Grazzini, Padmali Rodrigo, Gaetano Aiello et al. · Journal of Sustainable Tourism · 2018 · 208 citations · Full text

Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth

Laura Grazzini, Diletta Acuti, Gaetano Aiello · Journal of Cleaner Production · 2020 · 157 citations · Full text

Culture, Consumer Decision Making, Advertising +12

When empathy prevents negative reviewing behavior

Rebecca Pera, Giampaolo Viglia, Laura Grazzini et al. · Annals of Tourism Research · 2019 · 118 citations · Full text

Behavioral Sciences, Manipulation (Psychology), Prosocial Behavior +7

Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth

Gaetano Aiello, Raffaele Donvito, Diletta Acuti et al. · Journal of Retailing · 2020 · 101 citations · Full text

Customer Experience, Customer Satisfaction, Disclose Personal Information +13

Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses

Laura Grazzini, Giampaolo Viglia, Daniel Nunan · European Journal of Marketing · 2023 · 58 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +26

Rows per page

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