Concepedia

Daniel Nunan

DN

16

Publications

1.2K

Citations

16

H-Index

2011

Active since

Affiliations

University of Surrey(Current)

University of Reading

University of Portsmouth

The Open University

University of Warwick

Daniel Nunan is an author at University of Surrey specializing in management, marketing, and social media.

Top concepts

ManagementMarketingEngineeringSocial MediaConsumer ResearchBusinessCommunicationDigital MarketingArtsConsumer Behavior

Publications per year

2011–2023

16

Publications

16

Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

Julia Marbach, Cristiana Raquel Lages, Daniel Nunan · Journal of Marketing Management · 2016 · 199 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +23

Gamification and the online retail experience

Victoria Insley, Daniel Nunan · International Journal of Retail & Distribution Management · 2014 · 166 citations · Full text

Customer Experience, Online Gaming, Digital Marketing +21

Market Research and the Ethics of Big Data

Daniel Nunan, MariaLaura Di Domenico · International Journal of Market Research · 2013 · 166 citations

Engineering, Big Data Analytics, Research Ethics +19

Reflections on “social media: Influencing customer satisfaction in B2B sales” and a research agenda

Daniel Nunan, Olivier Sibai, Bruno Schivinski et al. · Industrial Marketing Management · 2018 · 101 citations

Customer Satisfaction, Research Agenda, Online Customer Behavior +12

Consumer engagement in online brand communities: the moderating role of personal values

Julia Marbach, Cristiana Raquel Lages, Daniel Nunan et al. · European Journal of Marketing · 2019 · 93 citations · Full text

Customer Satisfaction, Digital Marketing, Online Communities +22

Rows per page

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