Cristiana Raquel Lages

Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework

Rodrigo Perez‐Vega, Valtteri Kaartemo, Cristiana Raquel Lages et al. · Journal of Business Research · 2020 · 250 citations · Full text

Business, Management Information Systems, Marketing +17

Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

Julia Marbach, Cristiana Raquel Lages, Daniel Nunan · Journal of Marketing Management · 2016 · 201 citations · Full text

Business, Marketing, Marketing Management +17

The STEP Scale: A Measure of Short-Term Export Performance Improvement

Luís Filipe Lages, Cristiana Raquel Lages · Journal of International Marketing · 2004 · 190 citations

Business, International Business, Marketing +6

Key Drivers of Frontline Employee Generation of Ideas for Customer Service Improvement

Cristiana Raquel Lages, Nigel F. Piercy · Journal of Service Research · 2012 · 127 citations

Management, Organizational Behavior, Organizational Development +16

Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM)

José Luís Abrantes, Cláudia Seabra, Cristiana Raquel Lages et al. · European Journal of Marketing · 2013 · 109 citations · Full text

Social Sciences, Communication, Social Psychology +15