Cristiana Raquel Lages

Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework

Rodrigo Perez‐Vega, Valtteri Kaartemo, Cristiana Raquel Lages et al. · Journal of Business Research · 2020 · 230 citations · Full text

Artificial Intelligence, Customer Satisfaction, Customer Experience +19

Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

Julia Marbach, Cristiana Raquel Lages, Daniel Nunan · Journal of Marketing Management · 2016 · 199 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +23

The STEP Scale: A Measure of Short-Term Export Performance Improvement

Luís Filipe Lages, Cristiana Raquel Lages · Journal of International Marketing · 2004 · 190 citations

Customer Satisfaction, Firm Performance, International Marketing +16

Key Drivers of Frontline Employee Generation of Ideas for Customer Service Improvement

Cristiana Raquel Lages, Nigel F. Piercy · Journal of Service Research · 2012 · 127 citations

Customer Satisfaction, Service Improvement, Human Resource Management +17

Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM)

José Luís Abrantes, Cláudia Seabra, Cristiana Raquel Lages et al. · European Journal of Marketing · 2013 · 107 citations · Full text

Digital Marketing, Online Communication, Online Communities +25