Nigel F. Piercy

Identifying Managerial Influences on Exporting: Past Research and Future Directions

Leonidas C. Leonidou, Constantine S. Katsikeas, Nigel F. Piercy · Journal of International Marketing · 1998 · 459 citations

Business, International Business, Strategy +15

Determinants of export performance in a European context

Constantine S. Katsikeas, Nigel F. Piercy, Chris Ioannidis · European Journal of Marketing · 1996 · 391 citations

Business, International Business, International Management +13

Internal marketing—The missing half of the marketing programme

Nigel F. Piercy, Neil A. Morgan · Long Range Planning · 1991 · 274 citations

Business, Marketing, Marketing Management +5

Driving Organizational Citizenship Behaviors and Salesperson In-Role Behavior Performance: The Role of Management Control and Perceived Organizational Support

Nigel F. Piercy · Journal of the Academy of Marketing Science · 2006 · 265 citations

Management, Organization Studies, Organizational Behavior +9

Sources of competitive advantage in high performing exporting companies

Nigel F. Piercy, Anna Kaleka, Constantine S. Katsikeas · Journal of World Business · 1998 · 250 citations

Business, Strategic Management, Strategy +12