Concepedia

Rodrigo Perez‐Vega

RP

10

Publications

1.2K

Citations

10

H-Index

2016

Active since

Affiliations

University of Reading(Current)

Heriot-Watt University

University of Bologna

Institut Društvenih Znanosti Ivo Pilar

BI Norwegian Business School

Rodrigo Perez‐Vega is an author at University of Reading specializing in marketing, artificial intelligence, and consumer research.

Top concepts

MarketingManagementEngineeringCommunicationUser ExperienceConsumer ResearchInteractive MarketingArtificial IntelligenceBusinessSocial Media

Publications per year

2016–2024

10

Publications

10

AI in marketing, consumer research and psychology: A systematic literature review and research agenda

Marcello M. Mariani, Rodrigo Perez‐Vega, Jochen Wirtz · Psychology and Marketing · 2021 · 501 citations · Full text

Artificial Intelligence, Engineering, Digital Marketing +22

Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework

Rodrigo Perez‐Vega, Valtteri Kaartemo, Cristiana Raquel Lages et al. · Journal of Business Research · 2020 · 230 citations · Full text

Artificial Intelligence, Customer Satisfaction, Customer Experience +19

On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages

Rodrigo Perez‐Vega, Babak Taheri, Thomas Farrington et al. · Tourism Management · 2017 · 120 citations

Anthropomorphic Tourism Brands, Social Media, Destination Marketing +11

The Role of Privacy Cynicism in Consumer Habits with Voice Assistants: A Technology Acceptance Model Perspective

Fulya Açikgöz, Rodrigo Perez‐Vega · International Journal of Human-Computer Interaction · 2021 · 94 citations · Full text

Travelling for Umrah: destination attributes, destination image, and post-travel intentions

Martin Gannon, Ian Baxter, Elaine Collinson et al. · Service Industries Journal · 2017 · 89 citations · Full text

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