Marcello M. Mariani

AI in marketing, consumer research and psychology: A systematic literature review and research agenda

Marcello M. Mariani, Rodrigo Perez‐Vega, Jochen Wirtz · Psychology and Marketing · 2021 · 501 citations · Full text

Artificial Intelligence, Engineering, Digital Marketing +22

Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions

Marcello M. Mariani, Isa Machado, Vittoria Magrelli et al. · Technovation · 2022 · 442 citations · Full text

Business intelligence and big data in hospitality and tourism: a systematic literature review

Marcello M. Mariani, Rodolfo Baggio, Matthias Fuchs et al. · International Journal of Contemporary Hospitality Management · 2018 · 393 citations

Big Data Feature, Tourism Management, Systematic Literature Review +14

Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce

Stefano Elia, Maria Grazia Giuffrida, Marcello M. Mariani et al. · Journal of Business Research · 2021 · 359 citations · Full text

Cross-border E-commerce, Business Intelligence, Cross-border Management +14

Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations

Marcello M. Mariani, Marco Di Felice, Matteo Mura · Tourism Management · 2015 · 351 citations · Full text

Tourism Management, Destination Marketing Tool, Social Media +10