Marcello M. Mariani

AI in marketing, consumer research and psychology: A systematic literature review and research agenda

Marcello M. Mariani, Rodrigo Perez‐Vega, Jochen Wirtz · Psychology and Marketing · 2021 · 548 citations · Full text

Business, Computer Science, Marketing +17

Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions

Marcello M. Mariani, Isa Machado, Vittoria Magrelli et al. · Technovation · 2022 · 515 citations · Full text

Management, Innovation Management, Artificial Intelligence +16

Business intelligence and big data in hospitality and tourism: a systematic literature review

Marcello M. Mariani, Rodolfo Baggio, Matthias Fuchs et al. · International Journal of Contemporary Hospitality Management · 2018 · 411 citations

Management, Hospitality Management, Tourism Management +15

Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce

Stefano Elia, Maria Grazia Giuffrida, Marcello M. Mariani et al. · Journal of Business Research · 2021 · 396 citations · Full text

Business, Information Systems, Management Information Systems +17

Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations

Marcello M. Mariani, Marco Di Felice, Matteo Mura · Tourism Management · 2015 · 374 citations · Full text

Management, Marketing, Tourism Management +14