Concepedia

Julia Marbach

JM

2

Publications

292

Citations

2

H-Index

2016

Active since

Affiliations

University of Reading(Current)

Julia Marbach is an author at University of Reading specializing in user experience, brand building, and media marketing.

Top concepts

BrandingMarketingManagementBrand StrategyMedia MarketingUser ExperienceBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research

Publications per year

2016–2019

2

Publications

2

Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

Julia Marbach, Cristiana Raquel Lages, Daniel Nunan · Journal of Marketing Management · 2016 · 199 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +23

Consumer engagement in online brand communities: the moderating role of personal values

Julia Marbach, Cristiana Raquel Lages, Daniel Nunan et al. · European Journal of Marketing · 2019 · 93 citations · Full text

Customer Satisfaction, Digital Marketing, Online Communities +22

Rows per page

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