Raffaele Donvito

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli et al. · Journal of Business Research · 2016 · 1.4K citations

Business, Marketing, Marketing Management +17

What is the Value of Luxury? A Cross‐Cultural Consumer Perspective

Nadine Hennigs, Klaus‐Peter Wiedmann, Christiane Klarmann et al. · Psychology and Marketing · 2012 · 287 citations

Business, International Business, Marketing +17

Brand and country-of-origin effect on consumers' decision to purchase luxury products

Bruno Godey, Daniele Pederzoli, Gaetano Aiello et al. · Journal of Business Research · 2011 · 279 citations

Business, Marketing, Marketing Management +14

I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions

Gabriele Pizzi, Virginia Vannucci, Valentina Mazzoli et al. · Psychology and Marketing · 2023 · 163 citations · Full text

Business, Marketing, Marketing Management +13

A cross‐cultural exploratory content analysis of the perception of luxury from six countries

Bruno Godey, Daniele Pederzoli, Gaetano Aiello et al. · Journal of Product & Brand Management · 2013 · 111 citations

Business, Marketing, Marketing Management +13