Virginia Vannucci

Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores

Gabriele Pizzi, Daniele Scarpi, Marco Pichierri et al. · Computers in Human Behavior · 2019 · 249 citations · Full text

Customer Satisfaction, Online Customer Behavior, Digital Marketing +14

Who is innovating? An exploratory research of digital technologies diffusion in retail industry

Eleonora Pantano, Virginia Vannucci · Journal of Retailing and Consumer Services · 2019 · 139 citations · Full text

Digital Business, Retail Industry, Technology Diffusion +13

I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions

Gabriele Pizzi, Virginia Vannucci, Valentina Mazzoli et al. · Psychology and Marketing · 2023 · 132 citations · Full text

Customer Satisfaction, Chatbot, Behavioral Decision Making +36

Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth

Gaetano Aiello, Raffaele Donvito, Diletta Acuti et al. · Journal of Retailing · 2020 · 101 citations · Full text

Customer Experience, Customer Satisfaction, Disclose Personal Information +13

Branding in the time of virtual reality: Are virtual store brand perceptions real?

Gabriele Pizzi, Virginia Vannucci, Gaetano Aiello · Journal of Business Research · 2019 · 100 citations · Full text

Marketing, Brand Perception, Culture +10