Concepedia

Marco Pichierri

MP

Statistics

Publications

19

Citations

1K

H-Index

14

Active since

2013

Affiliations

University of Salento(Current)

University of Bari Aldo Moro

University of Chieti-Pescara

University of Bologna

Auburn University

Marco Pichierri is an author at University of Salento specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2013–2023

19

Publications

19

Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands

Marco Visentin, Gabriele Pizzi, Marco Pichierri · Journal of Interactive Marketing · 2019 · 251 citations

Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores

Gabriele Pizzi, Daniele Scarpi, Marco Pichierri et al. · Computers in Human Behavior · 2019 · 249 citations · Full text

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Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings

M. Irene Prete, Luigi Piper, Cristian Rizzo et al. · Journal of Cleaner Production · 2017 · 107 citations

, , +12

Effects of socio-demographics, sense of control, and uncertainty avoidability on post-COVID-19 vacation intention

Alessandro M. Peluso, Marco Pichierri · Current Issues in Tourism · 2020 · 60 citations

Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy

Alessandro M. Peluso, Marco Pichierri, Giovanni Pino · Journal of Retailing and Consumer Services · 2021 · 59 citations · Full text

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