M. Irene Prete - Concepedia

Author

M. Irene Prete

University of Salento ORCID

Also Known As

M Irene Prete, M. IRENE PRETE, M. Irene Prete, Maria Irene Prete, Prete, M. Irene, Prete, M.Irene, Prete, Maria I

Publications

Citations

H-Index

Concepts

All Affiliations

University of Salento University of Bari Aldo Moro Libera Università Internazionale degli Studi Sociali Guido Carli

About

M. Irene Prete is an author at University of Salento specializing in marketing, engineering, and social sciences.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Engineering	4	4	701
2	Business	3	3	129
3	Arts	1	1	16
4	Education	1	1	18
5	Health Sciences	1	1	73

M. Irene Prete

Publications

933

Citations

H-Index

Page 1

	Year	Citations
Internet of Things and Big Data as enablers for business digitalization strategies Andrea Sestino, M. Irene Prete, Luigi Piper, Technovation Big Data AcquisitionEngineeringBusiness IntelligenceSmart CityBig Data Architecture	2020	521
Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings M. Irene Prete, Luigi Piper, Cristian Rizzo, Journal of Cleaner Production Built EnvironmentHousingEconomicsSouthern ItalianEngineering	2017	107
The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach Gianluigi Guido, M. Irene Prete, Alessandro M. Peluso, International Review of Economics Product PersonalitySocially Responsible ProductFood MarketingOrganic Food ProductsBehavioral Decision Making	2009	73
Nanomarketing: A New Frontier for Neuromarketing Antonio Mileti, Gianluigi Guido, M. Irene Prete Psychology and Marketing EngineeringBehavioral Decision MakingCritical ReviewAffective NeuroscienceNeuromodulation Therapies	2016	61
Targeting direct marketing campaigns by neural networks Gianluigi Guido, M. Irene Prete, Stefano Miraglia, Journal of Marketing Management Marketing AnalyticsMachine LearningDigital MarketingCustomer ProfilingTargeted Advertising	2011	38
Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products Gianluigi Guido, Luigi Piper, M. Irene Prete, Psychology and Marketing Behavioral Decision MakingDigital MarketingColor PsychologyConsumer StudyAmbient Display	2017	22
“Mix-and-Match” Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-tracking Cesare Amatulli, Gianluigi Guido, Antonio Mileti, Fashion Theory	2015	21
Balancing exploration and exploitation in public management: Proposal for an organizational model Pamela Palmi, Angelo Corallo, M. Irene Prete, Journal of Public Affairs OrganizationsServices ManagementProject ManagementEducationPublic Personnel Administration	2020	18
M-politics: Credibility and effectiveness of mobile political communications M. Irene Prete Journal of Targeting Measurement and Analysis for Marketing Political BehaviorPolitical CommunicationCommunicationArtsGovernment Communication	2007	16
Loyal or not? Determinants of heritage destination satisfaction and loyalty. A study of Lecce, Italy Luigi Piper, M. Irene Prete, Pamela Palmi, Journal of Heritage Tourism	2022	13

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