Concepedia

M. Irene Prete

MI

14

Publications

933

Citations

11

H-Index

2007

Active since

Affiliations

University of Salento(Current)

University of Bari Aldo Moro

Libera Università Internazionale degli Studi Sociali Guido Carli

M. Irene Prete is an author at University of Salento specializing in marketing, engineering, and social sciences.

Top concepts

MarketingManagementEngineeringSocial SciencesConsumer ResearchBusinessConsumer BehaviorBehavioral Decision MakingDesignAdvertising

Publications per year

2007–2022

14

Publications

14

Internet of Things and Big Data as enablers for business digitalization strategies

Andrea Sestino, M. Irene Prete, Luigi Piper et al. · Technovation · 2020 · 521 citations · Full text

Big Data Acquisition, Engineering, Business Intelligence +10

Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings

M. Irene Prete, Luigi Piper, Cristian Rizzo et al. · Journal of Cleaner Production · 2017 · 107 citations

Built Environment, Housing, Economics +12

The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach

Gianluigi Guido, M. Irene Prete, Alessandro M. Peluso et al. · International Review of Economics · 2009 · 73 citations

Product Personality, Socially Responsible Product, Food Marketing +14

Nanomarketing: A New Frontier for Neuromarketing

Antonio Mileti, Gianluigi Guido, M. Irene Prete · Psychology and Marketing · 2016 · 61 citations

Engineering, Behavioral Decision Making, Critical Review +27

Targeting direct marketing campaigns by neural networks

Gianluigi Guido, M. Irene Prete, Stefano Miraglia et al. · Journal of Marketing Management · 2011 · 38 citations

Marketing Analytics, Machine Learning, Digital Marketing +23

Rows per page

1–5 of 14