Concepedia

Andrea Sestino

AS

23

Publications

1.3K

Citations

15

H-Index

2020

Active since

Affiliations

University of Bari Aldo Moro(Current)

Libera Università Internazionale degli Studi Sociali Guido Carli

University of Salento

Roma Tre University

University of the Sacred Heart

Andrea Sestino is an author at University of Bari Aldo Moro specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEngineeringConsumer BehaviorConsumer ResearchTechnologyBusiness IntelligenceEconomicsEducation

Publications per year

2020–2025

23

Publications

23

Internet of Things and Big Data as enablers for business digitalization strategies

Andrea Sestino, M. Irene Prete, Luigi Piper et al. · Technovation · 2020 · 521 citations · Full text

Big Data Acquisition, Engineering, Business Intelligence +10

Leveraging Artificial Intelligence in Business: Implications, Applications and Methods

Andrea Sestino, Andrea De Mauro · Technology Analysis and Strategic Management · 2021 · 197 citations

Artificial Intelligence, Business Activation, Business Intelligence +13

My doctor is an avatar! The effect of anthropomorphism and emotional receptivity on individuals' intention to use digital-based healthcare services

Andrea Sestino, Alfredo D’Angelo · Technological Forecasting and Social Change · 2023 · 115 citations · Full text

Machine learning and artificial intelligence use in marketing: a general taxonomy

Andrea De Mauro, Andrea Sestino, Andrea Bacconi · Italian Journal of Marketing · 2022 · 77 citations · Full text

Marketing Analytics, Customer Experience, Ml Use Cases +17

The challenge of integrating “intelligent” technologies in luxury shopping contexts: The role of brand personality appeal and consumers’ status consumption orientation

Andrea Sestino · Journal of Retailing and Consumer Services · 2023 · 40 citations

User Perception, Luxury, Consumer Decision Making +15

Rows per page

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