Concepedia

Andrea Bacconi

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1

Publications

77

Citations

1

H-Index

2022

Active since

Affiliations

HEC Paris(Current)

Andrea Bacconi is an author at HEC Paris specializing in business intelligence, machine learning, and consumer research.

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Publications per year

2022–2022

1

Publications

1

Machine learning and artificial intelligence use in marketing: a general taxonomy

Andrea De Mauro, Andrea Sestino, Andrea Bacconi · Italian Journal of Marketing · 2022 · 77 citations · Full text

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